To most women using online dating, you are about as interesting as the last 20 guys who messaged her. Firstly, do NOT take it personally. You are interesting, intelligent and one hell of a guy, but she may not know that because your profile does not stand out from the crowd. “Oh look at how awesome I am.” Profiles should read like an ad for the person you want to attract, not so much front-loaded with your activities and what you do for work. That shit is a snore fest.

That shit is a snore fest. Grab her attention by speaking to her, not providing a laundry list of your accomplishments. Trying to seem “interesting” is a thinly veiled attempt to look like a guy who has his life together. Being attractive is all encompassing of possessing masculine qualities, being genuine and actually having your shit together. When I write a profile for a client in this fashion, they see a better quality of suitors, so I know this works.

Let’s talk about the big no-no’s. Booze, cigarettes, hooters waitresses, puppies, babies, your children, group photos, shirtless, any selfies in the bathroom or car and wild game. I could swipe through Tinder right now and find these overdone photos in every age group. Which brings me to the men in the over 30 crowd. Stop, I repeat stop trying to young it up and fit in with “what the kids are doing these days”. It’s pathetic. You’re welcome. Now seriously go fix your profile photos.

Your essay also needs to talk about you a bit. It needs to be in a passionate and unique way. The same list of who’s, what’s and whys for the woman you are seeking apply to you. Who the hell are you? And no, you are not a dad of two, whose kids come first. You’re not just the guy who likes to work out and stay healthy. Be a love interest, gentlemen. Activate the part of your brain that won’t get you friend zoned and your messages deleted. The overall goal is to shine the best possible light